Three monthly plans / $500–$4,000

Know what’s
in the seat.

Plans for DTC brands and app companies, scaled by monthly short-form video volume.

Explore the plans

Static variants // Short-form cuts // Hook concepts // Format mix // Organized handoff

Monthly pricing / Choose your plan

Find the right production scale.

Each monthly plan sets a clear short-form video limit for DTC brands and app companies. Use the existing application flow to share your context and discuss fit.

02 / Growth

Growth

$1,500 / month

Monthly video limit
Up to 20 short-form videos.
Apply for Growth ↗
03 / Premium

Premium managed studio

$4,000 / month

Monthly video limit
Up to 50 short-form videos.
Apply for Premium ↗
01 / Premium managed studio output

A planning range you can audit.

For the Premium managed studio, each two-week cycle is planned around a useful testing hypothesis. The monthly view below assumes two cycles and scopes static and hook planning ranges to this tier.

Short-form video cuts Up to 50 / month

Short-form edits, scripts, openings, and treatments scoped within the Premium monthly limit.

Static variants 24–40 / month

12–20 variants per two-week cycle across image-led concepts, layouts, headlines, and calls to action.

Hook concepts 8–16 / month

4–8 hook directions per cycle, shaped around the concept and testing hypothesis rather than disconnected ideas.

Premium managed studio scope. The short-form video limit is up to 50 per month; static and hook figures are illustrative planning ranges, not fixed quotas. Final volume depends on brief complexity, review cycles, revisions, and the formats selected for the work.

Sample format / Illustrative placeholder

A representative variant sheet.

This representative mockup shows how one delivery may be organized. The content is illustrative placeholder data only—not client work or a performance example.

Variant sheet / Fictional example Sample format
Concept name
The 10-minute reset
Hook
If your routine keeps slipping, start with a reset you can actually repeat.
Format
Founder voiceover / 9:16 short-form video
Platform
Meta / Reels placement
Testing hypothesis
Will framing the first step as a 10-minute reset make the routine feel more approachable?
02 / Format mix

Choose the treatment that gives the hypothesis a shape.

Short-form production can draw from the formats below as the brief calls for them. The mix is selected per cycle; every format is not promised in every month.

UGC

Creator-led, native-feeling treatments that put the audience tension or product experience up front.

Founder voiceover

Founder-led narration that makes the point of view, product truth, or reason to believe explicit.

Product demo

Screen, product, or in-use footage structured to make the value and action easy to understand.

Listicle scroller

Fast, sequential points that turn a message or objection set into a scannable short-form story.

03 / Weekly production cadence

A steady loop from brief to handoff.

The four moves repeat inside each two-week delivery cycle. Across a month, the second cycle picks up the next brief or the next direction informed by the first handoff.

Days 01–02

Align on the brief, product, audience, existing creative, angles, and testing hypotheses.

Days 03–06

Develop concepts, hook systems, scripts, and visual directions connected to the hypothesis.

Days 07–12

Refine + produce the selected directions across short-form video and static formats.

Days 13–14

Organize + handoff the files, labels, and context for your launch and learning workflow.

04 / Brief-to-variant handoff

Turn the brief into a test-ready package.

Once a brief is approved, the managed studio moves through a defined handoff path: your media team gets organized variants, labels, and testing context while retaining the launch and performance decisions.

  1. Brief approval

    Approve and align on the brief

    Confirm the audience, product truth, objective, inputs, constraints, and testing question before production starts.

  2. Concept selection

    Select concepts with a job to do

    Choose the creative directions that best answer the brief and hypothesis, so loose ideas do not become production work.

  3. Hook + format assignment

    Assign hooks and formats

    Map each concept to opening hooks and treatments such as static, UGC, demo, voiceover, or scroller for the intended placement.

  4. Asset production

    Produce the selected variants

    Make the agreed assets across the required specs, keeping scripts, edits, layouts, and source materials tied to each direction.

  5. QA

    Check the package against the brief

    Review labels, specs, links and files, brand requirements, and completeness before anything is handed over.

  6. Organized handoff

    Hand off with testing context

    Deliver files grouped by concept, hook, format, and platform, with the hypothesis context needed to launch and learn.

05 / Creative output taxonomy

Every asset has a reason to be in the test.

The handoff is structured so your media-buying team can compare like with like, launch quickly, and carry learning into the next brief. Assets are grouped and tagged by five useful dimensions; the illustrative variant sheet above demonstrates how the labels work:

Concept

The central creative direction or message being explored.

Hook

The opening idea, first beat, or entry point designed to earn attention.

Format

The treatment and asset type, such as UGC, demo, voiceover, scroller, or static.

Platform

The channel and placement context where the asset is intended to run.

Testing hypothesis

The question the variation is intended to help your team investigate.

Scope only: CarePilot produces and organizes creative for your existing acquisition workflow. We do not promise ROAS, and we do not replace your media-buying team or its launch and performance decisions.

For qualified performance marketers

See the scope.
Then start the conversation.

If your team has traffic to buy and a creative volume problem to solve, compare the monthly plans and share your context through the existing application.

Apply for a plan